| Featured Case Study |
 John Yarmuth
(D-Kentucky)
2008 Re-Election
In 2006, first-time candidate John Yarmuth defeated 10-year Republican incumbent Anne Northup, 52%-48%, despite being significantly outspent and receiving virtually no help from the DCCC. In 2008, Northup sought to reclaim her seat. Polling initially had the two candidates only 4 points apart, but Yarmuth was aggressive about telling his own story. The 2008 campaign ran 8 TV spots, 7 of which were positive. In the end, despite Northup spending more than a million dollars, Yarmuth coasted to a 60% victory.
 Yarmuth TV Ads
 |
|
The 60-second ad, Listening, was the first ad of the 2008 Yarmuth campaign. It shows how we defined the race by emphasizing John's many accomplishments in office. |
|
 |
"Darryl" |
|
|
|
|
|
"New Day" |
|
|
|
|
|
"Exceptional" |
|
|
|
|
| |
"Everything" |
|
|
John talks about
Dave Heller
|
|
|
“In challenging a five-term incumbent in 2006, I knew I had to make the case for change, but without sounding offensive. Dave Heller's ads allowed me to do that with humor, uniqueness, and a great visual quality.... I would not have won the election without the very distinctive and gorgeous ads that Dave Heller produced for my campaign.” |
|
| |
|
 Yarmuth Radio Ads |
|
|
| |
|
|
|
|
|
| |
Our Services
Advertising: Television, Radio, Internet & Other
Our highly compelling and creative TV and radio ads have not only helped our clients win their elections, but have also won numerous awards – including 18 Pollie Awards! In addition to our TV and radio ads, we have also pioneered the use of non-traditional electronic ads for elevators and convenience stores such as 7-11’s, movie screens targeted by congressional district, and, of course, YouTube.com and the Internet. Today’s advertising environment is a constant battle for the viewer’s attention – not only against your opponent(s), but against big corporate clients such as Budweiser, Apple, and IBM. Our creative, strategic approach gives you original ads that cut through the clutter of a crowded market and the edge you need to win.
Strategic Communications
Whether our clients are trying to advance ideas, advocate issues, or impact another campaign, we bring our experience, insight, and creativity to the job of charting the best course of action. In addition to 18 years of political media consulting experience, our principal, David Heller, spent four years as a senior analyst for one of our party’s largest polling firms. So we know how to turn raw data into actionable campaign strategy, and cold numbers into warm, moving, emotional ads. We delve into the personalities and issues, and the geographic, demographic, ideological and attitudinal components of each district, as well as the campaign environment, to develop and implement the best communications strategy to help each client win.
Message Development
We know what works – and what does not. With 18 years experience, we are adept at helping our clients develop messages that accentuate strengths, draw contrasts with opponents, and persuade and motivate target audiences. We start by helping establish targeting goals for the campaign. We then use those goals, in conjunction with your research and polling, to develop a communications plan that will help you allocate your limited resources as efficiently as possible. This process enables us to deliver your message in a creative, original outside-the-box manner that resonates most effectively with your target voters.
Personalized Service
Unprecedented exclusivity. A consultant with a deeply passionate personal commitment to his clients. Work that is honest and genuine and moves and motivates people.
It seems obvious, but so often, as people become successful and firms grow, the simple commitment to being personally involved gets lost in a sea of running a business, managing staff and juggling a growing client list. At Main Street, we strictly limit the number of clients we take on, and get deeply involved in these races. Unlike other firms, we do not keep additional producers on staff; when you hire Main Street , you get David Heller. He writes each script, directs each shoot, and edits each spot personally. We pride ourselves on an exceptional level of client service, and that is how we have been able to build the best won-loss record in the Democratic Party!
Union, Corporate, and Association Campaigns
In addition to helping candidates win elections, we have helped corporations change public perceptions and organizations advance ideas and philosophies. Our work for the Greater New York Hospital Association and the Service Employees International Union 1199 helping save hospital jobs and valuable health care programs prompted the New York legislature to raise taxes and override the governor’s veto more than 100 times! With a strong record of success and a lengthy list of satisfied clients, we are prepared to serve those looking for creative and effective ways to achieve their objectives through strategic communications.
Media Placement
Our media buying is on time, on budget, and on target. Our media buyer, Cathie Herrick of Buying Time, has placed hundreds of millions of dollars f television, radio, and print advertising in many vastly different media markets. In fact, Cathie not only handled the buying for the Clinton-Gore campaign in 1996, she handled all of the Democratic National Committee buying in 2004. She is the best and most experienced buyer in the business, and she works tirelessly to get each of our clients the very best rates while still ensuring that our spots actually get on the air.
|
| |
|
|
John Yarmuth "Different Direction"
Campaign Plan Development 
